Chinese baking industry started relatively late and up to now has only a relatively short development period, only after year 2000 did it enter a period of rapid development.
The scale of China’s baking market reached 495.7 billion RMB in 2020, and it is expected to exceed 600 billion RMB by year 2024. In China, women, as the main consumers group of baking, accounted for 64.6%, of which the post-90s accounted for 41.2% and the post-80s accounted for 39.2%, making them the main force of baking consumption. The post-90s and post-2000s in China have a strong curiosity and are easily receptive to new things.
They have a passionate love for Western cuisine and European baking, and enjoy baking DIY at home. They represent the future of China’s baking industry.
